Four Distinct Economic Centers
The Embarcadero is our primary attraction for visitors and the hub of commercial waterfront activity. Our "working waterfront" is home to an active commercial fishing fleet, Harbor Patrol and US Coast Guard facilities, sport and whale watching charters, a wide variety of shops and restaurants, and offers several areas for wildlife viewing. Our working waterfront is the only fully-protected harbor for nearly 300 miles of coastline and is a unique asset not just for San Luis Obispo County, but the entire Central Coast.
Downtown Morro Bay is quintessential small-town California. It's laid-back, friendly charm is sure to enchant visitors and is fundamental to our community's social fabric. Our downtown has a quirky mix of small retail stores, restaurants, and professional offices that serve both locals and visitors. The bulk of Morro Bay's motel room stock is also adjacent to downtown. Recently our downtown has added new attractions such a small music venue and a farmer's market. The Chamber is active in promoting improvements that enhance the unique character of our downtown and advocates on behalf of small business owners seeking to do the same.
North Morro Bay