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Holiday 2024 Embarcadero
November 8th Locations
Absolution Cellars specializes in limited production, hand-crafted single vineyard wines made from grapes sourced from select vineyards all throughout the central coast. Their bottles feature AMAZING artwork making you want to keep the bottle around long after you finish the wine inside! You will get to see their expanded tasting room where they have some of the orginal art hanging that you find on the bottles! 
Looking to be adventurous? Bay Cruisers has all the rentals you and your family are looking for. They have something for everyone including e-foil demos and electric boats, kayak, aqua cycles, pedal boat rentals plus so much more! Free lessons if needed and additional gear to keep you and your personal belongings safe and dry.
Carousel Taffy was established in 1990 by longtime business owner and lifetime Morro Bay resident, David Ross. It was a childhood dream of his to own a candy store. He always wanted to make life sweet for people. Now his legacy lives on as people from all over the world does at the store and find their favorite flavors, have fun, and returned for more every family vacation. 
Embracing a vintage, beachy vibe, Daisy's Organic Coffee & Tea is the perfect start to stop and grab a delicious coffee, tea, smoothie or pastry checking out a selection of locally made items. They are a true collaborative spirit and love to uplift other small businesses, both local and from afar. 
Be sure to stop by Dress Your Soul for some great shopping! They feature healing crystals for mind, body, & spirit, sound therapy supplies, and unique clothing for all sizes with batik, tie dye, embroidered patterns and more, novelty socks, hats, jewelry and fun finds for your home. 
HarborWalk Inn is a brand new boutique hotel located in the heart of Morro Bay's Embarcadero in the HarborWalk Plaza. Each of the beautifully decorated rooms are dedicated to different sea life and the Plaza courtyard had spectacular sculptures of an octapus and sea otter for fun photo ops! There is also shopping located on the bottom level! You will also be able to check out Morro Bay Boat Rentals at this stop! Their brand new pontoon boats can seat up to 8 passengers so you can take the whole family on a self guided trip of the bay. .png)
Premium USA beef jerky and sustainably sourced exotics, Morro Bay House of Jerky offers the best jerky in town! Also offering ice cold root beer, sasparilla and other nostalgic sodas to quench your thirst - made with real sugar in glass bottles!! . 
Lavendar Blu is located in the Marina Sqare shopping center and have a beautifull curated collection of woman's clothing, shoes, accessories and gifts. You won't want to miss seeing all of the new items that will be available this holiday season! 
Whether it's the excitement of the open ocean or the serenity of the harbor, Lost Isle Adventures has something for everyone! Try a whale watching adventure or get a chance to spot sea otters, sea lions, coastal birds and enjoy the rich history of Morro Bay during the Tiki Cruise. Be sure to take a look around their shop where you will find Polynesian wood carvings straight from Bali as well as a selection of limited edition tiki mugs from Monk Tiki and Tiki Farm. 
Poppy offers a unique mix of contemporary woman's apparel, shoes, accessories, and jewelry. In addition, Poppy sells an eclectic variety of artisan soaps, lotions, candles, ceramics, chimes, and stationary. This boutique aims to provide a warm, friendly, fun shopping experience with a great view. 
Rancho Olivos creates distinctively fresh handcrafted artisan extra virgins olive oils that enhance the flavors of fine foods. They take great pride in their company, customer service and in the products they sell. Rancho Olivos has beautiful gifts, local farm provisions and delicious olive oils the will be available to sample and/or purchase during the event. 
The Savory Palette is a hidden gem with a casual atmosphere providing an excellent menu of cheese, charcuterie and small plates as well as specializing in boutique wines and have an afternoon tea available with reservation. 
Seven Sisters Gallery brings you the experience of the central coast of California with a beautiful collection of jewelry, art and gifts influenced by the beauty of the central coast of California made locally in Morro Bay, California, as well as artisan pieces from around the world.
You will get a chance to check out Smoke'n Tiki, a high end CBD store showcasing local purveyors. They specialize in natural medicines for both pets and humans. They have a selection of tinctures, salves, skincare, sleep aids, natural anti-inflammatories and more! 
You can book your next Morro Bay experience with Sub Sea Tours! They offer whale watching tours, glass bottom boat harbor cruises, cocktail cruises and kayak/canoe/stand-up paddleboard rentals. Their knowledgable staff can give you ponters for rentals and answer your buring questions during the harbor cruises and whale watching tours! 
The Rustic Diamond a Creative Home Goods Store that features arts & crafts, unique clothing, handmade jewelry and upcycled rustic furniture that sparks the eye with imagination! This intriguing eclectic array of unique items come highly recommended as a source for one-of-a-kind gifts! 
A visit to Under the Sea Gallery yields a oceany feast for the eyes where you will find the perfect gift, even if that gift is for yourself! They have a wonderful collection of ocean-related gifts, garden items and a collection of the fantastical! Plus you will find a get selection of unique clothing, jewelry, stickers and more. More Embarcadero Tastings to be added soon!
12 Virtues Wine was born from a love of wine and the social joy of wine tasting. What started as a hobby turned into a passion, with the first wine, ‘Ambition,’ blended and bottled during the pandemic. The winery’s name is inspired by Aristocle’s 12 virtues, a philosophy that resonated with the owners during years of teaching ancient history. Just as the virtues provide balance in life, 12 Virtues Wine aims to create balanced, approachable wines that reflect this timeless wisdom. They carry small lots of extraordinary wines online only. With over 20 different varieties and wines made each year, you’ll find something to please every palate. Each wine that we make is the best version of itself – a unique portrait of place and time, an honest expression of where and when the grapes were grown. Made for you to savor, enjoy, and share with your family and friends, as well as strangers, who may become one or both. You will get a chance to try their wine and see the newly expanded tasting room! Carousel Taffy is sure to make your sweet tooth happy when you stop in for a tasting at the event! You will get a chance to sample some of their HUGE selection of taffy flavors. From Apple Pie to Xtreme Hot Taffy and everything in between, there is something for everyone to try, even sugar free! 
Experience the charm of Cayucos Cellars, a small, family-owned winery that produces between 500 and 800 cases of premium wine annually at our event! Known for their dedication to craftsmanship, all wines are fermented with wild yeast and aged for 3 to 6 years in neutral oak barrels. Their tasting room is located in Cambria, CA and you can stop by for an unforgettable tasting experience that reflects the family’s commitment to quality and tradition. 
Gaias Garden & Apothecary is owned by a mother-daughter team with a passion to bring true health and harmony to the local community. You may already know about their range of handpicked house plants, crystals, and wellness tools, but did you know they also have DELICIOUS hand-crafted herbal elixirs and smoothies? You will get a chance to sample an elixer at our event and you can stop by their brick & mortar in Downtown Morro Bay to see their entire array of offerings! 
Harmony Cellars is nestled in a small redwood barn overlooking the coastal countryside in Harmony, CA. The winery's name reflects both its location in the artisan town of Harmony and Chuck’s winemaking philosophy—creating wines that form a pleasing and balanced whole. With a focus on quality and attention to detail, Harmony Cellars produces 6,500 cases annually, offering a diverse range from buttery Chardonnays to crisp Rieslings, spicy Zinfandels, and rich Cabernets. Each wine is carefully crafted to showcase the unique characteristics of its varietal. 
Kelsey See Canyon Vineyards crafts award-winning wines using fruit from the See Canyon, Creston, and Paso Robles regions. Known for their fruit-forward reds, whites, and apple blends, each wine offers a rich mouthfeel and a finish that keeps you coming back for more. Founded as a retirement project by Dick Kelsey, the winery is now run by three generations of the Kelsey family. Their "hands-off" winemaking approach allows the land and climate to shine through, resulting in refined wines that stay true to the character of each varietal, creating an exceptional tasting experience. 
Lost Isle Adventures will be providing their own tasting for the event. You will get a chance to sample one of their delicious tiki cocktails that they serve up during the Tiki Cruise at the event. Discover the fresh taste of Rancho Olivos Extra Virgin Olive Oils during the evetn! Their olives are all grown, harvested, milled & bottled in Santa Ynez, California. They will have a variety of different flavors of olive oil available to taste so you can pick your favorite to take home with you or get as a gift for your favorite cooking enthusiast. 
Sammy J's is an Irish American Pub created to share a love for Irish culture, excellent food, and great company. This new pub in Morro Bay serves up great sandwiches, salads ans some UK favorites like Bangers & Mash and Shepherd's Pie. They also have a selection of wine, draft and bottled beers and seltzers to choose from. Sammy J's will be serving up Crown and Wolf beer at the event! 
Have you been to the newest CBD store on the Embarcadero yet? You will get a chance to sample one of Smoke'n Tiki's CBD drinks at the event while you peruse their selection of pet products, gummies, tinctures, pain relief products and more! 
Our locally owned and operated Human Bean is an amazingly community oriented company with great coffee, their own delicious clean energy drinks, yummy pastries and more. They will be serving up some coffee during the event!
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Holiday 2024 Downtown
November 22nd Locations
Art Center Morro Bay is one of the largest contemporary galleries located on the Central Coast of California. It is owned and operated by the Morro Bay Art Association, a non-profit organization and is run entirely by volunteers. They feature a variety of different artists with a wide range of techniques. You can shop local and support local at one place! 
BHGRE Haven Properties brings together skilled real estate agents with deep knowledge of San Luis Obispo and Santa Barbara counties. With over 130 agents and staff across five office locations, the company focuses on agent development and support to ensure exceptional service for clients. Affiliated with Better Homes and Gardens Real Estate, Haven Properties offers cutting-edge marketing and luxury real estate services, guiding clients through every step of the home-selling process. 
A visit to David J Rogers Fine Art Gallery is a must if you are in the area! David's watercolors are spectacular and there are a huge variety of options to choose from. You are sure to find something to adorn your wall! Wander the gallery feasting your eyes with beautiful art and don't miss the mural on the side of the building that is perfect for a photo op! 
Love vintage? Be sure to stop by Divers to check out their curated collection of vintage clothing, accessories, jewelry and small goods as well as a fantastic selection of handmade items. You are sure to find the perfect something in this great store! 
Gaia's Garden & Apothecary has a selection of plant magic and herbal remedies alongside its selection of handpicked house plants, crystals, and wellness tools. They offer a delicious selection of hand crafted herbal infused beverages and smoothies. Dedicated to the healing power of nature, Gaia's Garden provides a sacred space where visitors can find restoration and support for mind, body, and spirit. 
Did you know that Joel Pace, Realtor was featured in Top Agent Magazine? Our Downtown Shop, Sip & Stroll is the perfect chance to meet Joel and ask him about it! Joel makes it a point to match his clients with homes that are right for their specific lifestyles and desires, and he has worked hard as a professional to be able to provide the highest level of service. If you are looking at buying a new space, he specializes in Homes, Real Estate, and Property Listings in the area. .png)
Morro Bay Butcher & Deli has an amazing selection of quality meats, sandwiches, cheeses, and homemade prepared foods that are sure to satisfy. Plus, they offer a friendly and helpful staff ready to assist. Don't want to wait until the event to try? Treat yourself to a delicious meal from Morro Bay Butcher & Deli today! 
Morro Made has brought together a collection of handmade items from talented artisans. From jewelry and art to soaps and home décor, there's something for everyone. Explore everything they have to offer, you are sure to find a gift for yourself or someone else with a visit to this amazing Downtown business! 
Red Tail Bikes is a good old-fashioned neighborhood bike shop offering bicycle sales, service and rentals. They pride themselves on providing exceptional service and a welcoming, comfortable atmosphere. 
Savory Smoke is a new American Fusion style BBQ offering a variety of smoked meat sandwiches, ribs, burgers, nachos. chicken wings and more! They even make their own potato chips! Savory Smoke is located in the heart of our Downtown area inside the Circle Inn Building on Main Street. 
Located in the heart of downtown, The Ugly Mug Ceramics unique shop offers a wide range of handmade ceramics and other hand-crafted items that are far from ugly! From mugs and bowls to planters and jewelry, you're sure to find something special for yourself or a loved one. 
Artistic freedom awaits you at YSLASH Carocha's Gallery & Art Studios! During the day is is a traditional gallery showcasing Carocha's art and transforms in the evening with Art Themed Classes (No experience required). You can also find classes at Legends Bar every other Thursday and the last Wednesday of every month! More Downtown tastings will be added soon!
12 Virtues Wine was born from a love of wine and the social joy of wine tasting. What started as a hobby turned into a passion, with the first wine, ‘Ambition,’ blended and bottled during the pandemic. The winery’s name is inspired by Aristocle’s 12 virtues, a philosophy that resonated with the owners during years of teaching ancient history. Just as the virtues provide balance in life, 12 Virtues Wine aims to create balanced, approachable wines that reflect this timeless wisdom. They carry small lots of extraordinary wines online only. With over 20 different varieties and wines made each year, you’ll find something to please every palate. Each wine that we make is the best version of itself – a unique portrait of place and time, an honest expression of where and when the grapes were grown. Made for you to savor, enjoy, and share with your family and friends, as well as strangers, who may become one or both. You will get a chance to try their wine and see the newly expanded tasting room! 
The wines produced by this Dubost Winery are a true reflection of their way of life and mission. For five generations, they have been dedicated to being good stewards of the land, cultivating their family vineyards with pride and care. Located on 320 acres of hillsides in Adelaida, the vineyard benefits from ideal climate and soils for growing premium grapes. Their straw bale winery is a sustainable production facility, embodying their commitment to future generations. Each bottle is crafted with the same pride they have in their family and legacy, ensuring the preservation of their ranch for years to come. Gaias Garden & Apothecary is owned by a mother-daughter team with a passion to bring true health and harmony to the local community. You may already know about their range of handpicked house plants, crystals, and wellness tools, but did you know they also have DELICIOUS hand-crafted herbal elixirs and smoothies? You will get a chance to sample an elixer at our event and you can stop by their brick & mortar in Downtown Morro Bay to see their entire array of offerings! Kelsey See Canyon Vineyards crafts award-winning wines using fruit from the See Canyon, Creston, and Paso Robles regions. Known for their fruit-forward reds, whites, and apple blends, each wine offers a rich mouthfeel and a finish that keeps you coming back for more. Founded as a retirement project by Dick Kelsey, the winery is now run by three generations of the Kelsey family. Their "hands-off" winemaking approach allows the land and climate to shine through, resulting in refined wines that stay true to the character of each varietal, creating an exceptional tasting experience. 
Legend's Bar will be serving up one of their crafted cocktails as a tasting during the event. Legends Bar on Main Street in Morro Bay is a fun Cheers-like bar with over 370 different liquors, also with a variety of 13 draft beers and more. Play shuffleboard, pool or find some great tunes on the jukebox. Lost Isle Adventures will be serving up samples of one of their delicious tiki cocktails that they sell during the Tiki Cruise at the event. You can find them on the Embarcadero where you can have an adventure of your own on a Tiki Cruise or Whale Watching trip! If you have ever been to the event before, you know that Morro Bay Butcher & Deli goes ALL OUT with a spread of food like no other! If this is your first time, you are in for a treat! You will get a chance to sample a variety of delicious cooked creations created by the talend owners and staff of Morro Bay Butcher & Deli as well as a sampling of the meats and cheeses they have for sale. 
Rad Juice contains nearly 2 lbs. of organic produce to super-charge your cells in each bottle! They use all organic ingredients for their fresh, raw cold pressed juices and always package in glass bottles that are reusable. Their juice only contains fruits and vegetables with no added sugar or flavorings.
A play on words using Rhône & Randonnée. Rhône representing the style and direction of the wines that Rhônedonnée Wines is passionate about and what they strive to make. Randonnée being the French word for long journey typically a hike or on a bicycle. "Rhônedonnée" combines both their admiration for Rhône style wines and a love for adventure. You will get a chance to try teir wine at our event! Get a chance to try out Morro Bay's brand new BBQ place! Savory Smoke is a new American Fusion style BBQ offering a variety of smoked meat sandwiches, ribs, burgers, nachos. chicken wings and more! They even make their own potato chips! 
SLO Cider is an award winning hard apple cider crafted in San Luis Obispo, California. They create bold, dry ciders that are easy for everyone to enjoy. Their doors opened March 2020, and through it all we have crafted amazing flavors and keep growing. SLO Cider's approach to making cider is simple. They create ciders that are clean and crisp, and try new flavors while maintaining their flagship flavors. Our locally owned and operated Human Bean is an amazingly community oriented company with great coffee, their own delicious clean energy drinks, yummy pastries and more. They will be serving up some coffee during the event! -
Thanks to the businesses and attendees who made our past events so AMAZING!
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Thanks to our Generous Sponsors!
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